USER INTERFACE DEVELOPMENT
User Interface is at the heart of all of our work. Creating and implementing intuitive interaction between human and machine is the most important concept for us to uphold. The User Interface serves as the medium for us to talk to a phone, or a computer, or a multi-million dollar medical instrument and get these inanimate objects to perform the tasks we want them to perform.
Every application has a User Interface but not all of them are useful. Success is achieved when you can take a complicated series of tasks and make them simple to the end user. The idea being to "think" for the user and anticipate the way they would want to perform any task and make it happen intuitively.