Advergaming combines the excitement of a game and uses it to reinforce an existing concept, brand or product. This form of engaging advertisement draws users in at a time when more and more users are tuning advertising out. Because of technological advances users can now skip television spots or eliminate them altogether by purchasing commercial free programming. Additionally, website advertising has become less and less effective as banner ads that have been forced to the periphery of web sites are now being blocked out completely.

These passive forms of advertising are loosing their grip on your target audience. Advergaming draws them back in. Through engaging game play, users will return to your game over and over again receiving the message you have crafted to support your product brand. Each user session can last anywhere from a few minutes to several hours. No other advertising media can deliver the same exposure per target user, making Advergaming the ideal delivery method for brand reinforcement. more >

Contrary to what some may believe, games are not the exclusive domain of teenagers. In fact, Nielsen//NetRatings reported that nearly 50% of the online game playing community were ages 25-49. ScoreNetworks confirmed that finding in their own research and added that 35% of those players earn $50,000 to $100,000 annually and 16% earned over $100,000 revealing a unique way of reaching a demographic with disposable income.

Age of online game players

By leveraging years of internet and mobile technology development we deliver an Advergaming experience like no other. We believe that you as an advertiser must reach your target audience within their lifestyle not have them change their lifestyle to see your advertisement. Our Advergaming platform spans not only the internet but mobile and game consoles for a completely integrated experience.

Contact us to set up a meeting at one of these events:

FITC Mobile | Tononto, ON Canada
September 12-14, 2009

Adobe MAX 2009 | Los Angeles, CA USA
October 4-7, 2009