As traditional methods of advertising grow less and less effective, advertisers will be clamoring for a way to keep their brand in front of a prospective customer’s eyes for minutes or even hours at at a time without having to purchase precious media space. Creating engaging Advergame titles and allowing the target user the ability to have the Advergame experience adapt to their lifestyle will be key for keeping eyes on the product brand.

For decades, television advertising has been accepted as the optimal method for reaching the largest audience. However, with the invention of DVR, and online viewing technologies it is becoming harder and harder for the same TV spot to reach the target demographic. DVR users simply skip commercials and the online viewers only have a few 30 second commercial breaks during their program as opposed to the 8-12 minutes that typically show up in a network program. Within the past decade advertisers have been trying to leverage the ubiquity of the internet through the use of pop-up ads, banners, interstitial ads, and more. Time and again technology is finding a way to render these ad media ineffective. First came the pop-up blocker that eliminated the ad-in-a-window concept, then ad-blockers advanced to eliminate banners altogether.

Why is advergaming different? Simply put, because of the engaging nature of games. Advergaming works in the opposite way a TV spot would. While TV is a passive media, Advergaming is completely interactive. Instead of broadcasting a message that has to navigate the gauntlet of ad blocking technologies and hope that your target audience not only sees it, but remembers it long enough to take action, Advergaming draws the user in to experience your brand by playing Advergaming anywhere from a few minutes to several hours. There in no other advertising media that can claim that amount of viewership and brand exposure.

What makes Stevens Interactive different? By leveraging years of internet and mobile technology development we deliver an Advergaming experience like no other. We believe that you as an advertiser must reach your target audience within their lifestyle not have them change their lifestyle to see your advertisement. Our Advergaming platform spans not only the internet but mobile and game consoles for a completely integrated experience.

For example: UserA starts playing GameX sitting on their couch at home on their laptop within a desktop widget. The laptop battery dies and UserA moves to a desktop computer in their home office picking up the game where they left off within a browser window. UserA gets a text message from a friend to meet downtown. UserA closes the browser based game and when UserA climbs aboard the train, he or she resumes playing GameX on their mobile phone. When UserA returns home after dinner and another brief stint of game play on the train ride home, they start up their Nintendo Wii and once again resume playing GameX.